Our Approach

WHO ARE WE?

HELLO THERE!

Sonic is a music marketing and media group that opens up an all of life audience by supporting artists careers and championing music culture. We put the hard earned relationship between bands and their fans at the forefront of our marketing approach.

This creative and media approach, including live events, enables our clients to engage with that special relationship in a mutually beneficial way, through advertising and partnerships, with high quality content, curated for each channel, campaign managed and reported from a central source, and amplify it across our key titles and network partner multimedia channels.

Integrating music into marketing strategies, we harness its power to connect brands with fans – creating exciting campaigns that leave a lasting legacy and deliver unforgettable experiences to fans.

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BRANDS

We work with the coolest brands and make them even cooler by partnering with an exciting world of amazing music.

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BANDS

Through our contacts in the music industry and media, we can call on everyone to the hottest bands to the next big thing.

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FANS

Through our front line media partners, we have strong, direct connections with real music fans. We know what they want and how to give it to them.

We work with music and lifestyle brands
Dr. Martens
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Red Bull
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Festival Republic
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Publishing

WE PUBLISH THE UK'S BIGGEST FREE DEDICATED MUSIC MAGAZINE

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DIY: MUSIC DISCOVERY FOR A NEW GENERATION
Published by Sonic Media, DIY is the music lifestyle brand for a new generation.
Previous generations have had their influencer brand (Melody Maker, NME, sounds, ETC.) and, over the last thirteen years, DIY has become the music discovery media platform for a new generation of artists and fans who are still passionate about music.
During this time we’ve discovered and kickstarted the careers of countless new acts, helping artists at every level connect with their fanbases. DIY is the go-to destination for a generation of fans, musicians and industry professionals, all excited about the future of music.
A platform across which advertisers can communicate and engage with responsive 16-34 year olds through advertising and partnerships,  with high quality content, curated for each channel, campaign managed and reported from a central source at parent marketing services company Sonic. Additional reach can be added through the Sonic music network of partner sites.
Our content is published across multiple channels and DIY is now the UK’s largestmusic discovery media platform with a free dedicated music magazine We have a monthly reach of over 1.3 million and international presence is growing with DIY presents events at some of the world’s biggest festivals, including Latitude and Bilbao BBK Live.
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WE LIVE FOR LIVE MUSIC

Sonic can help you curate live events. We have unparalleled experience of connecting brands with audiences through live music, from one-off intimate gigs to the Dr. Martens Stand for Something tour across the UK and Europe. Sonic have all the creative and media resources to create unique content and amplify it across DIY and our online audience of 7m music fans.

Sonic provide a 360 service that includes strategic advice, artist and venue management, marketing, logistics and stage management, along with content curation and amplification.

CONTENT IS KING

As a publisher as well as an agency, producing great content is what we do day in day out. That means we have access to the best copywriters, photographers, designers and videographers. Whatever your goals, we’ll be able to work alongside you to develop brilliant new ideas and create something both effective and special. Content that can be amplified as part of a multi channel/media campaign, coordinated from a central source.

Check out examples of our work
We amplify your campaign
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In print, online, mobile, social media and beyond, we reach over 7 million influential tastemakers every month through DIY and over 50 other titles providing the very best in multimedia, multi-genre, youth culture related content.

From cutting edge digital advertising technologies, delivering high impact through the Sonic Private Marketplace and enhanced through Sonic Boom, through to innovative partnerships and providing in-house editorial services for native advertising we can combine your campaign with our credibility and authority for maximum effect. Either as solus media partner or in conjunction media agencies as the music channel within a broarder reach campaign.

7 MILLION TASTEMAKERS. MORE THAN 50 CUTTING EDGE PUBLISHERS.

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OUR WORK
Skullcandy team up with DIY for #STAYLOUD live music campaign

Skullcandy team up with DIY for #STAYLOUD live music campaign

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Festivals 2015

Festivals 2015

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METZ x DIY

METZ x DIY

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DIY Presents Tour 2014 in association with PledgeMusic

DIY Presents Tour 2014 in association with PledgeMusic

View Project

Latest news & updates

News

Radio One looks to DIY for 2016 tips

Radio One looks to DIY for 2016 tips

Radio One Huw Stephens and DIY Magazine Editor have a good natter about DIY bands tipped to go big in 2016. Listen to the show here. This continues DIY’s commitment to artists and fans to be the UK’s music discovery channel. Previous generations have had their influencer brand (Melody Maker, NME, Smash Hits, Sounds, etc.) and over…

DIY & Jägermeister sign up Brighton trio for first ever Curtain Call

DIY & Jägermeister sign up Brighton trio for first ever Curtain Call

Committed to joining bands on their journey to the top, DIY is teaming up with Jägermeister to kickstart Curtain Call at the start of 2016; Curtain Call takes the ‘road to success’ literally by basing itself on the iconic Curtain Road, a hub of creativity in London’s Shoreditch. Home to the some of the world’s…

Rat Boy, Alessia Cara, Yak and more: DIY’s Class of 2016 revealed!

Rat Boy, Alessia Cara, Yak and more: DIY’s Class of 2016 revealed!

It’s that time of the year again. The point where everyone goes gaga for some of the best new acts around, all ready to put their stamp on the next twelve months. Last year, DIY were tipping Years & Years, Hinds (FKA Deers), Tobias Jesso Jr and Jack Garratt for greatness as part of our…

Talk to us

Want to know more? Fancy a chat? Need a media pack?

Email us. hello@sonicdigital.co.uk