Who are Sonic?

We Do Cool Stuff


Sonic does cool stuff. A marketing and media group with a peerless track record in music and youth culture, we work with brands, festivals and record labels. We develop original ideas to create exciting campaigns that leave a lasting legacy, both with specially created curated content and in the memories of real people. We know how to connect brands with bands and fans to create magic. We have in house rich media production facilities. More than that, we amplify your message through our targeted network of key media partners and tastemakers across print, online and beyond. Now also delivered through the state of the art programmatic Sonic Private Market Place and with increasing focus on social media we track the conversation and can react to superfans and changing sentiment in real time.



We work with the coolest brands and make them even cooler by partnering with an exciting world of amazing music.



Through our contacts in the music industry and media, we can call on everyone to the hottest bands to the next big thing.



Through our front line media partners, we have strong, direct connections with real music fans. We know what they want and how to give it to them.

We work with cool people
Dr. Martens
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Red Bull
Festival Republic


We make cool magazines


Published by Sonic, DIY has been at the forefront of music discovery for over a decade.

A monthly, free magazine, DIY deals with everything exciting about music. Be it buzz bands in back rooms or stadium sized monsters, it delivers exclusive interviews, brilliant photography and essential reviews. It’s not just through print, either. With a longstanding website bringing the latest news and amazing music to the world 24/7, DIY has everything covered.

DIY is now the UK’s largest cross platform free music magazine with monthly reach of over 1.3 million.

Visit diymag.com
We put on cool shows

From tiny, rawkus sweat-box shows in the back rooms of bars, through exclusive must have ticket gigs in association with the best brands, to the hedonism of summer festivals, Sonic understands live music. We promote our own shows, tours and events, and hook up with others around the world to bring the hottest bands to wherever there’s an audience. If you want to connect with live music, talk to Sonic.

We create cool content

As a publisher as well as an agency, producing great content is what we do day in day out. That means we have access to the best copywriters, photographers, designers and videographers. Whatever your goals, we’ll be able to work alongside you to develop brilliant new ideas and create something both effective and special.

Check out examples of our work
We amplify your campaign

In print, online, mobile, social media and beyond, we reach over 7 million influential tastemakers every month through DIY and over 50 other titles providing the very best in multimedia, multi-genre, youth culture related content.

From cutting edge digital advertising technologies, delivering high impact through the Sonic Private Marketplace and enhanced through Sonic Boom, through to innovative partnerships and providing in-house editorial services for native advertising we can combine your campaign with our credibility and authority for maximum effect.


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Cool stuff
Skullcandy team up with DIY for #STAYLOUD live music campaign

Skullcandy team up with DIY for #STAYLOUD live music campaign

View Project
Festivals 2015

Festivals 2015

View Project


View Project
DIY Presents Tour 2014 in association with PledgeMusic

DIY Presents Tour 2014 in association with PledgeMusic

View Project

Latest news & updates


Sonic update: July 2015

Sonic update: July 2015

A round up of the latest from the Sonic Network including branded activations, sponsorship opportunities and more.

Dr. Martens and DIY return for Stand For Something tour 2015

Dr. Martens and DIY return for Stand For Something tour 2015

Three really is the magic number: for the third year running Dr. Martens have chosen Sonic to curate the UK leg of the Stand For Something tour in association with DIY.

Wolf Alice front DIY’s July issue, the Latitude special edition

Wolf Alice front DIY’s July issue, the Latitude special edition

They’ve delivered the year’s defining debut, conquered US telly and Brixton Academy is in their sights – now Wolf Alice are on the cover of DIY’s July 2015 issue.

Talk to us

Want to know more? Fancy a chat? Need a media pack?

Email us. hello@sonicdigital.co.uk