Appnexus integrates with Sonic Private Marketplace

Appnexus integrates with Sonic Private Marketplace

Appnexus integrates with Sonic Private Marketplace

Sonic Private Marketplace expands its preferential programmatic access to a 5 million lifestyle audience with the integration of Appnexus and nine new Trading Desks taking the total to 23.

Sonic is a music and lifestyle marketing and media group which reaches over 5m 16-34 year olds through its range of owned and network partner sites. Alongside bespoke display campaigns Sonic have opened up premium access to its audience via this Private Marketplace, using the Adtech marketplace SSP on the following deal
parameters:

Deal Type

• Open – bid response from the buyer is still eligible to participate in the general auction if no deal ID is returned.
• Private – bid response from the buyer is not eligible to participate in the general auction if no deal is returned.

Trading Desks we are integrated with include: Adform, Advertising.com, Appnexus, Audience Science, Bid Theatre, Brandscreen, Casale Media, Chango, Conversant, Convert Media, Delta Projects, Doubleclick Bid Manager, Ignition One, IPONWeb, Liquid M, MdotM, Mediamath, Quantcast, Radium One, Rocketfuel, Sitescout, The Trade Desk,Turn.

Campaigns are being accepted on a fixed price Deal ID basis as well as opening up discussions for longer term volume contracts.