In three years the tour has grown to 12 Cities, 27 artists, and 6000 miles covered in the delivery of 2015’s Dr. Martens Stand for Something Tour in UK and Europe. As the retail business expands, so new audiences come to enjoy the brand’s music activations – a core part of the international #standforsomething marketing strategy. A global strategy with a local execution.
Whether is a fully equipped tour bus or a crammed splitter van, Sonic provides a full project management service covering Artists, Venues, Ticketing, Performance, logistics, content curation, media amplification and reporting.
Antwerp to Stockholm to Paris, and Glasgow to Norwich to Belfast, Sonic’s team deliver a seamless package of interrelated skills and expertise to bring it all together, liaising with local management, and store staff, working alongside Head Office marketing teams, and their external advisers as necessary, to deliver the highest level of music activation, regardless of geography.
Follow the Tour here