Five Cities, Five Countries, 5000km, One Week

Five Cities, Five Countries, 5000km, One Week

Five Cities, Five Countries, 5000km, One Week

Following the success of 2013’s #STANDFORSOMETHING live dates across the UK, Dr. Martens tasked Sonic with organising their first European tour, taking in five cities across five countries for one week.

Sonic were responsible for everything from band selection – Brits Pulled Apart By Horses and Dinosaur Pile-Up were joined by local supports at each of the five shows – to venue selection, ticketing, marketing, logistics, and facilitating the creation of exclusive photography and video content for Dr. Martens’ own web and social channels.

From live photography, behind-the-scenes video, 15-second snippets via Instagram and constant live updates from each of the dates in Paris, Hamburg, Copenhagen, Stockholm and Amsterdam, Sonic brought the live Dr. Martens brand on to the continent in suitable rock ‘n roll style.