News + Updates

The Great Escape – DIY is open for business

The Great Escape – DIY is open for business

Read all about it… Universal got together with DIY to give Slaves a very special welcome to Brighton Pier where DIY are presenting their exclusive show as part of a three day music fest at Horatio’s. Sonic continues to be deeply involved in supporting The Great Escape. DIY will be featuring at the convention in…

SOTX Beijing offers opportunities for building exciting partnerships

SOTX Beijing offers opportunities for building exciting partnerships

Off to SoundoftheXity Beijing on British Music @tradegovuk Mission with @bpi_music and @AIM_UK to explore opportunities for brand and music industry partnerships to support emerging artists, and to build global imprint of music media platform @diymagazine in China.

Sonic leaves its mark @sxsw

Sonic leaves its mark @sxsw

Many thanks to UK Music team @TradegovUK and the organisers of @SXSW festival for inviting us to showcase such exciting emerging artists to an international audience of music industry and fans. These partnerships have helped us expose artists at key moments in their careers supported by the reach of our music title @diymagazine. Each event…

Sonic waves the flag for British music at SXSW 2017

Sonic waves the flag for British music at SXSW 2017

At this year’s SXSW, DIY flew the flag for British music, introducing exciting new British acts through two emerging artist showcases. The shows, which  book ended the 2017 festival, were  supported by a multi-channel campaign, which also included the release of a bespoke newspaper, detailing some of the best British acts to be appearing on the bill,…

DIY  Hello 2017 get PRS support

DIY Hello 2017 get PRS support

DIY , the music discovery media platform for a new generation, launches the Hello 2017 tour, to promote emerging artists across the UK. Headlined by the incredible Dream Wife, the tour has gone outside of London for the first with the help of PRS funding and is another step in our building  long term support…

DIY announces 2016 All Dayer

DIY announces 2016 All Dayer

On Sunday 2nd October, we’re putting on a massive 14+ party at Tufnell Park; DIY’s favourite bands are cramming into Boston Music Room – big names and some of the best fresh faces will share the same space, and everyone’s invited. Previous generations had their influencer brand (Melody Maker, NME, Smash Hits, Sounds, etc.) and, over the…

Radio One looks to DIY for 2016 tips

Radio One looks to DIY for 2016 tips

Radio One Huw Stephens and DIY Magazine Editor have a good natter about DIY bands tipped to go big in 2016. Listen to the show here. This continues DIY’s commitment to artists and fans to be the UK’s music discovery channel. Previous generations have had their influencer brand (Melody Maker, NME, Smash Hits, Sounds, etc.) and over…

DIY & Jägermeister sign up Brighton trio for first ever Curtain Call

DIY & Jägermeister sign up Brighton trio for first ever Curtain Call

Committed to joining bands on their journey to the top, DIY is teaming up with Jägermeister to kickstart Curtain Call at the start of 2016; Curtain Call takes the ‘road to success’ literally by basing itself on the iconic Curtain Road, a hub of creativity in London’s Shoreditch. Home to the some of the world’s…

Rat Boy, Alessia Cara, Yak and more: DIY’s Class of 2016 revealed!

Rat Boy, Alessia Cara, Yak and more: DIY’s Class of 2016 revealed!

It’s that time of the year again. The point where everyone goes gaga for some of the best new acts around, all ready to put their stamp on the next twelve months. Last year, DIY were tipping Years & Years, Hinds (FKA Deers), Tobias Jesso Jr and Jack Garratt for greatness as part of our…

Appnexus integrates with Sonic Private Marketplace

Appnexus integrates with Sonic Private Marketplace

Sonic Private Marketplace expands its preferential programmatic access to a 5 million lifestyle audience with the integration of Appnexus and nine new Trading Desks taking the total to 23. Sonic is a music and lifestyle marketing and media group which reaches over 5m 16-34 year olds through its range of owned and network partner sites.…

Sonic Promoter Partnerships

Sonic Promoter Partnerships

Promoting live music is increasingly complex as the traditional music media landscape fragments and promoter turn towards rich content partnerships. DIY presents is a key touchpoint through the live stage, whether it be a local pub up to a major festival stage. DIY’s live presence is supported by the Magazine distribution at all the key…

The UK’s largest dedicated music network

The UK’s largest dedicated music network

In 2015 Sonic added 6 new sites to confirm its position as the leading music lifestyle network of independent music sites in the UK taking our online reach to 7m and social media to over 2 million music fans. Sonic now provides rich media creative services to maximise the use of existing assets with video…

Brands adopt Native approach

Brands adopt Native approach

Many of the brands that use Sonic sites to reach our 7m tastemaker 18-34 audience are building on digital campaigns, turning to “Native” approaches of co-curated content pushed to our every growing social media audience. As DIY’s social media reach breaks through 250,000, so brands like Cubanisto use native and social to support their House…

Dr.Martens Stand for Something Tour 2015

Dr.Martens Stand for Something Tour 2015

In three years the tour has grown to 12 Cities, 27 artists, and 6000 miles covered in the delivery of 2015’s Dr. Martens Stand for Something Tour in UK and Europe. As the retail business expands, so new audiences come to enjoy the brand’s music activations – a core part of the international #standforsomething marketing…

DIY Festival Guide to publish for a second year in 2016

DIY Festival Guide to publish for a second year in 2016

Due to unprecedented demand, DIY will launch a second edition of their Festival Guide at The Great Escape in April 2016. Published in the UK, DIY is the largest free magazine dedicated to music; our commitment to publishing a standalone 84 page DIY festivals magazine shows our recognition that music festivals are an ever increasing…

Do you know who the hottest acts are for 2016? All tastemaker brands should be in the know

Do you know who the hottest acts are for 2016? All tastemaker brands should be in the know

On December 4th, DIY will unveil their ‘Class Of 2016’ in a special Dec/Jan print edition and online. Every year, the DIY ‘Class Of’ is a renowned agenda-setter; pointing the way towards the stars of the next twelve months, it is a guide to the artists you’ll be seeing consistently in DIY (and beyond) as…

DIY hosts world exclusive Paul McCartney interview

DIY hosts world exclusive Paul McCartney interview

DIY follows bands from their very first gig to their most recent sold-out tour – with unique access to some of the world’s biggest and best acts, we have fast become an integral part of the music discovery process for a new generation of artists and fans. Paul McCartney asked DIY to sit in on…

Sonic update: July 2015

Sonic update: July 2015

A round up of the latest from the Sonic Network including branded activations, sponsorship opportunities and more.

Dr. Martens and DIY return for Stand For Something tour 2015

Dr. Martens and DIY return for Stand For Something tour 2015

Three really is the magic number: for the third year running Dr. Martens have chosen Sonic to curate the UK leg of the Stand For Something tour in association with DIY.

Wolf Alice front DIY’s July issue, the Latitude special edition

Wolf Alice front DIY’s July issue, the Latitude special edition

They’ve delivered the year’s defining debut, conquered US telly and Brixton Academy is in their sights – now Wolf Alice are on the cover of DIY’s July 2015 issue.

New Sites: The 405, Gigs and Festivals & 1883 join the Sonic and the private market place

New Sites: The 405, Gigs and Festivals & 1883 join the Sonic and the private market place

Leading music, events and lifestyle titles join the Sonic Network this summer.

Rock Sound are no.23 in most influential online publications in the world

Rock Sound are no.23 in most influential online publications in the world

According to analytics site The Style of Sound, Sonic Network partner site is ranked among the most influential in the world.

Jamie XX: DIY’s June 2015 cover star revealed

Jamie XX: DIY’s June 2015 cover star revealed

We go ‘In Colour’ this month, with the new issue out this Friday (22nd May).

Sonic private marketplace goes live with preferential programmatic access for Sonos

Sonic private marketplace goes live with preferential programmatic access for Sonos

Alongside our bespoke display campaigns, we have opened up premium access to our audience via our Private Marketplace – and are delighted to add Amnet as a trading partner.

Sonic and DIY announce latest stage and media partnership

Sonic and DIY announce latest stage and media partnership

DIY is proud to announce it will be co-hosting the Communion stage at Citadel, East London’s newest festival in Victoria Park on 19th July.

May issue of DIY out now with Mumford and Sons on the cover

May issue of DIY out now with Mumford and Sons on the cover

This month’s mag puts the focus on one of the world’s most beloved and hated bands in equal measure. In May’s cover feature, the group open up about their reputation and their desire to start afresh with new LP ‘Wilder Mind’.

This Friday, not one but two new issues of DIY including the essential 2015 Festival Guide

This Friday, not one but two new issues of DIY including the essential 2015 Festival Guide

Alongside the May magazine, we’re bringing out a huge, bumper-packed Festival Guide 2015 supplement.

Marina and the Diamonds revealed as DIY’s April cover star

Marina and the Diamonds revealed as DIY’s April cover star

She’s triumphed at a tiny DIY Presents London show and her new album’s a bold step forwards – now Marina and the Diamonds is on the cover of DIY 39, our April issue!

Marina and the Diamonds plays tiny DIY show in Hackney

Marina and the Diamonds plays tiny DIY show in Hackney

Last night, Marina and the Diamonds took to the stage for a very intimate DIY gig – the first show in support of her new album ‘FROOT’

Laura Marling fronts up March 2015 issue of DIY

Laura Marling fronts up March 2015 issue of DIY

The new issue of DIY – out now, from 27th February – is fronted by Laura Marling, on a bonkers quest to find her spiritual self.

Gnarwolves play show on a barge at Camden Lock with Dr. Martens

Gnarwolves play show on a barge at Camden Lock with Dr. Martens

Always unpredictable, noisy and anarchic 3 piece, Gnarwolves brought mayhem to Camden Lock on Saturday (March 21st).

Girl Band, The Magic Gang and Hooton Tennis Club to play Roundhouse Rising tonight – watch live

Girl Band, The Magic Gang and Hooton Tennis Club to play Roundhouse Rising tonight – watch live

The gig’s sold out, but worry not – we’ll be live-streaming the whole thing on diymag.com, from 7pm.

Watch: Dr. Martens UK #STANDFORSOMETHING Tour 2014

Watch: Dr. Martens UK #STANDFORSOMETHING Tour 2014

Back for a second year, Dr. Martens #STANDFORSOMETHING Tour saw us host a series of gigs in 6 cities across the UK. Headliners Funeral for a Friend, Eagulls, We Are The Ocean, Don Broco, Los Campesinos! and Tonight Alive were joined by local talent and up-and-coming bands from music charity Strummerville. Watch the highlights from…
Don Broco perform 'Money Power Fame' at #STANDFORSOMETHING London

Don Broco perform 'Money Power Fame' at #STANDFORSOMETHING London

Last week saw the final Dr. Martens #STANDFORSOMETHING Tour 2014 in association with DIY gigs take place. Before Australian outfit Tonight Alive could make an arena of a warehouse space in Newcastle, it was Bedford boys Don Broco’s turn to take to the stage, playing to a sweaty throng of fans at Our Black Heart in…
Watch Los Campesinos! perform 'Avacado, Baby' live at Birmingham #STANDFORSOMETHING date

Watch Los Campesinos! perform 'Avacado, Baby' live at Birmingham #STANDFORSOMETHING date

Saturday saw the Dr. Martens #STANDFORSOMETHING Tour 2014 in association with DIY head to the Midlands, with Birmingham’s The Flapper playing host to Cardiff collective Los Campesinos! for a sold-out - and very, very sweaty, headline set. Head here to read a full report on the evening’s proceedings alongside photos of LC! plus supports Johnny…
Tonight Alive to play late afternoon set at Dr. Martens store

Tonight Alive to play late afternoon set at Dr. Martens store

Tonight Alive will perform an in store set at Dr. Martens in Newcastle ahead of their appearance on the #STANDFORSOMETHING Tour next month (Monday 1st December). The session will kick off at 6.30pm at the city’s Grainger Street store. At the evening’s gig at Warehouse 34 (moved from The Cluny 2), they will be joined…

Tonight Alive move #STANDFORSOMETHING Tour venue and date

Tonight Alive move #STANDFORSOMETHING Tour venue and date

Tonight Alive have moved their date of the Dr. Martens #STANDFORSOMETHING Tour in association with DIY due to delays recording their forthcoming new album. It will now take place at Warehouse 34 on 1st December, instead of Cluny 2 on 5th December. “We begin work on our new record in mid-December,” the band explain in a…

Watch Arcane Roots and Bad Grammar live at Dr. Martens #STANDFORSOMETHING Tour Liverpool date

Watch Arcane Roots and Bad Grammar live at Dr. Martens #STANDFORSOMETHING Tour Liverpool date

Liverpool’s Shipping Forecast played host to the Dr. Martens #STANDFORSOMETHING Tour 2014 in association with DIY date a few days back, with headliners We Are The Ocean using the chance to play a set of both old favourites and tracks from a brand new forthcoming album. See photos from the night’s events and read up…
Watch We Are The Ocean perform 'Young Heart' at Liverpool Dr. Martens store

Watch We Are The Ocean perform 'Young Heart' at Liverpool Dr. Martens store

Ahead of their Dr. Martens #STANDFORSOMETHING Tour 2014 in association with DIY headline date in the city on 25th August, We Are The Ocean travelled to the Liverpool Dr. Martens store to perform a stripped-back set; just frontman Liam Cromby and an acoustic guitar. Read up on and see photos from the evening’s events over…
Watch We Are The Ocean perform 'Ark' on Dr. Martens #STANDFORSOMETHING Tour

Watch We Are The Ocean perform 'Ark' on Dr. Martens #STANDFORSOMETHING Tour

After hitting up venues in Edinburgh and Cardiff, it was now the turn of Liverpool to play host to the Dr. Martens #STANDFORSOMETHING Tour 2014 on 25th October. With support coming from Arcane Roots and Bad Grammar, Essex band We Are The Ocean were the evening’s headliners, the band coming to the gig fresh from…
Don Broco and Lonely The Brave Dr. Martens #STANDFORSOMETHING Tour date sells out in record time

Don Broco and Lonely The Brave Dr. Martens #STANDFORSOMETHING Tour date sells out in record time

Tickets for the Don Broco and Lonely the Brave date of the Dr. Martens #STANDFORSOMETHING Tour in association with DIY sold out in record time this morning (Saturday 1st November), with fans snapping up the small allocation within minutes. The gig – only announced yesterday (Friday 31st October) – will see the two bands play The…

DIY Presents Tour 2014 in association with PledgeMusic culminates today with London all-dayer

DIY Presents Tour 2014 in association with PledgeMusic culminates today with London all-dayer

The final date of the DIY Tour 2014 in association with PledgeMusic, which has seen Flyte and Shy Nature playing rammed venues up and down the country over the past few weeks, the DIY all-dayer takes place today (Saturday 1st November) at The Laundry, in East London. Playing the party, which kicks off at 1pm,…

Don Broco and Lonely The Brave to play Dr. Martens #STANDFORSOMETHING Tour London date

Don Broco and Lonely The Brave to play Dr. Martens #STANDFORSOMETHING Tour London date

The old saying goes that good things come to those who wait and, at least in this case, it’s true. After keeping it a secret for a few months now, we’re proud to announce that the final three acts joining the Dr. Martens #STANDFORSOMETHING Tour in association with DIY will be Don Broco, Lonely The…

Bastille: November's DIY cover stars revealed

Bastille: November's DIY cover stars revealed

DIY’s November 2014 issue – out Friday 31st October – is a ‘How to Break America’ special, featuring cover star Bastille. Dan Smith and co. front an issue that documents their hectic, unpredictable and unbelievable rise to the top Stateside. Playing to thousands night-in, night-out, conquering Saturday Night Live, visiting a NASA space station –…

2000trees festival wins fourth national award

2000trees festival wins fourth national award

DIY is proud to have been media partner and main stage sponsor for the 2014 event. 2000trees has won its fourth national award – and is in the running to scoop four more. The festival was named Supporter of Emerging Talent champion at the Association of Independent Festivals awards. Organiser James Scarlett, who books the line-up,…

Get to know DIY's London all-dayer line up with free limited edition print 'zine

Get to know DIY's London all-dayer line up with free limited edition print 'zine

On 1st November, eleven of the best new bands are joining forces to play the first ever DIY Presents London all-dayer in Association with PledgeMusic. It’s taking place at The Laundry, East London, with JAWS topping a bill that also features Deers, Menace Beach and Bloody Knees. Alongside the music, DIY will be distributing out a limited run…

DIY Presents Tour in association with PledgeMusic kicks off today

DIY Presents Tour in association with PledgeMusic kicks off today

Six free gigs and one giant London all-dayer – it all kicks off today: The first ever DIY Presents Tour in Association with PledgeMusic. Flyte and Shy Nature are on the road from tonight, 23rd October, at Bristol’s Start The Bus. Support for the night comes from Wasters – hundreds of bands applied via Bandwagon to join the…

Dr. Martens launches online film to celebrate successful #STANDFORSOMETHING European tour

Dr. Martens launches online film to celebrate successful #STANDFORSOMETHING European tour

Dr. Martens, the famous footwear brand, has unveiled a mini-documentary to coincide with the completion of its #STANDFORSOMETHING European music tour. Created by Sonic, Dr. Martens’ agency, the six-minute film features the rock band Pulled Apart By Horses, which headlined the five-country tour. The film, which is available on the Dr. Martens YouTube site, features…
Red Bull promotes Culture Clash with Sonic new native ad formats

Red Bull promotes Culture Clash with Sonic new native ad formats

As Brands invest more and more into quality content, with multiple asset layers enhancing user engagement, so the traditional native approach to seeding video within hardcoded articles becomes an increasingly difficult task to optimise. Sonic have devised a number of asset display formats which display multiple videos or image files in media galleries with multiple…

DIY's October cover star and more revealed

DIY's October cover star and more revealed

There’s no stopping Charli XCX’s rise to becoming the ultimate, best pop star in the world. Not even a delayed album release can put stop to that. With one great big shout of “F*** you, sucker!”, she’s this month’s DIY cover star. With the free magazine out on Friday 3rd October in all the usual…

The Magic Gang to headline October's DIY Old Blue Last show

The Magic Gang to headline October's DIY Old Blue Last show

Brighton’s The Magic Gang have been confirmed to play DIY’s next free residency at London haunt The Old Blue Last this October. The ridiculously-exciting four-piece are two songs to the good, but they’ve been cementing their rep as ones to watch over the past few months, most notably at this year’s Southsea Fest where they…

Five Cities, Five Countries, 5000km, One Week

Five Cities, Five Countries, 5000km, One Week

Following the success of 2013’s #STANDFORSOMETHING live dates across the UK, Dr. Martens tasked Sonic with organising their first European tour, taking in five cities across five countries for one week. Sonic were responsible for everything from band selection – Brits Pulled Apart By Horses and Dinosaur Pile-Up were joined by local supports at each…

More bands added to DIY Presents Tour 2014 in Association With PledgeMusic's London All-Dayer

More bands added to DIY Presents Tour 2014 in Association With PledgeMusic's London All-Dayer

This October, the first ever DIY Presents Tour in association with PledgeMusic takes place. Flyte and Shy Nature take to a six-date run of free shows across the country before being joined by several other brilliant names for a London all-dayer on 1st November. We’re delighted to confirm the full list of names getting involved…

New DIY out now, with Alt-J, Death From Above 1979, Royal Blood and more

New DIY out now, with Alt-J, Death From Above 1979, Royal Blood and more

Successfully bedded into a bean bag? Finished licking that crisp packet? Good – now listen carefully. Alt-J are September’s DIY coverstars, and they’ve been given tins of paint, some triangles and anything else they can get their free hands on. This month’s cover feature brings together Big Topics like Gary Barlow and the Illuminati, all…

More supports confirmed for #STANDFORSOMETHING Tour 2014

More supports confirmed for #STANDFORSOMETHING Tour 2014

It’s not long now until this year’s Dr. Martens #STANDFORSOMETHING Tour in association with DIY kicks off, and we’re very happy to announce the remaining support acts for the shows confirmed thus far. Having already announced that Arcane Roots, Johnny Foreigner and Only Rivals are set to join in the fun later this year (supporting…

DIY Presents goes on the road with PledgeMusic for a UK tour and London all-dayer

DIY Presents goes on the road with PledgeMusic for a UK tour and London all-dayer

This October, DIY’s going on the road with two of the country’s best new bands. Headliners Flyte and special guests Shy Nature are joining forces for a run of six free-entry shows on the DIY Presents Tour 2014, in association with PledgeMusic. For Flyte’s frontman Will Taylor, this tour offers a huge opportunity for the…

New issue of DIY out now, featuring Gerard Way, Paramore, CHVRCHES and more.

New issue of DIY out now, featuring Gerard Way, Paramore, CHVRCHES and more.

The new August 2014 issue of DIY is out now, available to  read online, with copies available via the usual stockists across the UK. As part of a Reading and Leeds special, this month’s cover star is Gerard Way. The former My Chemical Romance frontman isn’t shy of the limelight, but in going solo with debut ‘Hesitant Alien’, he’s about to have the spotlight…

First supports announced for Dr. Martens #STANDFORSOMETHING Tour 2014, tickets now on sale

First supports announced for Dr. Martens #STANDFORSOMETHING Tour 2014, tickets now on sale

Fresh from unveiling five of the headliners to appear on this year’s Dr. Martens #STANDFORSOMETHING Tour in association with DIY, we’re now proud to unveil the first handful of support acts. With We Are The Ocean, Tonight Alive, Eagulls, Los Campesinos! and Funeral For A Friend already confirmed to take over cities up and down…

Superfood x DIY limited edition poster 'zine out now

Superfood x DIY limited edition poster 'zine out now

To celebrate Superfood’s free DIY Presents London shows this July and August, DIY has pulled out all the stops to produce a special, exclusive, swish poster ‘zine especially for the occasion. The ultimate guide to the band, it runs across 16 panels, hand screen printed on high quality stock – one side packed with exclusive…

Dinosaur Pile-Up added to Dr. Martens #STANDFORSOMETHING European Tour

Dinosaur Pile-Up added to Dr. Martens #STANDFORSOMETHING European Tour

This autumn will see Dr. Martens take their #STANDFORSOMETHING tour to Europe, with a series of five gigs in five countries. Pulled Apart By Horses will headline fresh from the release of their new studio album ‘Blood’, due a week before the tour kicks off in Paris on 8th September. Now Dinosaur Pile-Up – who…

Dr. Martens' and DIY's #STANDFORSOMETHING tour returns

Dr. Martens' and DIY's #STANDFORSOMETHING tour returns

The Dr. Martens #STANDFORSOMETHING Tour in association with DIY returns this autumn, set to lay waste to cities up and down the country. Last year saw Young Guns, Lower Than Atlantis, Spector, Gnarwolves and more taking over some of the UK’s best venues for the sweaty, raucous, super-intimate gigs – and 2014’s leg is similarly…

Dr. Martens appoints Sonic for European tour

Dr. Martens appoints Sonic for European tour

Dr. Martens, the footwear, clothing and accessories brand, are thrilled to announce a five-country, five-city tour as the #STANDFORSOMETHING Tour rolls out into mainland Europe for the first time on September 8th. This European tour strengthens the Brand’s relationship with Sonic, who managed the five city UK launch of Dr.Martens #STANDFORSOMETHING Tour in Autumn 2013.

Sonic teams up with RadiumOne for Sonic Boom

Sonic teams up with RadiumOne for Sonic Boom

Sonic has added a new premium level of service, partnering with programmatic advertising experts, RadiumOne. The new partnership opens up Sonic’s audience data for programmatic and retargeting campaigns through its own private RadiumOne marketplace. Sonic sought out RadiumOne to make best use of their profiled data pool, extending reach across all media outlets by powering its…