Introducing Influence by Social Endorsements: From May 4, 2014 until May 4, 2015 Style of Sound tracked every article that their pool of music sites published, along with the the total number of shares, likes and tweets each article received across Facebook, Twitter, Pinterest, Google+ and Linked in.
They then divided the total number of shares by the total number of articles published over the year to determine the average shares per article (ASA), and its this number they use to create their final ranking. Music sites with higher ASA values have more online influence since the majority of articles they publish are likely to be shared many times, reaching many people in the process.
In simple terms: more shares per article = more influence.
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