Sonic has added a new premium level of service, partnering with programmatic advertising experts, RadiumOne.
The new partnership opens up Sonic’s audience data for programmatic and retargeting campaigns through its own private RadiumOne marketplace. Sonic sought out RadiumOne to make best use of their profiled data pool, extending reach across all media outlets by powering its ‘Sonic Boom’ platform.
Through the use of RadiumOne’s intelligent technologies, Sonic Boom will enable advertisers to reach an audience of up to seven million unique users by accessing Sonic’s engaged social audiences everywhere across multiple devices. Crucially, advertisers can now target and reach every single fan that interacts with any Sonic site’s content – even if they’ve liked, shared, emailed or posted anything across its social platforms.
Sonic has been capturing data from both on site and social connections – using RadiumOne’s Sharegraph™ – to create significant amplification with category, keyword and even brand focus all delivered through programmatic trading. Sonic Boom’s audience profiling capabilities not only covers demographics, but also media channels, responsiveness and propensities on lifestyle characteristics and brand preferences across music, entertainment, fashion and more.