Blog : DIYmag

Sonic waves the flag for British music at SXSW 2017

Sonic waves the flag for British music at SXSW 2017

At this year’s SXSW, DIY flew the flag for British music, introducing exciting new British acts through two emerging artist showcases. The shows, which  book ended the 2017 festival, were  supported by a multi-channel campaign, which also included the release of a bespoke newspaper, detailing some of the best British acts to be appearing on the bill, and at the festival itself.

It’s All Gone Brits Up is an eight-page newspaper designed and produced by DIY, in conjunction with publisher Sonic, which covers a selection of the most exciting UK talents – many of whom have been supported by the PRS Foundation – playing stages at SXSW, most of them for the first time in front of a US audience.

It was available to pick up for free across the UK Dept International Trade stands and throughout Austin venues where UK bands were  playing, as well as at the British Music Embassy, located at the now legendary live venue Latitude 30 right in the heart of the festival, where DIY and Ticketweb  hosted the first of DIY’s two showcases.

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DIY  Hello 2017 get PRS support

DIY Hello 2017 get PRS support

DIY , the music discovery media platform for a new generation, launches the Hello 2017 tour, to promote emerging artists across the UK. Headlined by the incredible Dream Wife, the tour has gone outside of London for the first with the help of PRS funding and is another step in our building  long term support for the next generation of headliners.Dream-Wife-Hello-2017-17012017-Emma-Swann-0F8A8351

DIY announces 2016 All Dayer

DIY announces 2016 All Dayer

DIY all dayerOn Sunday 2nd October, we’re putting on a massive 14+ party at Tufnell Park; DIY’s favourite bands are cramming into Boston Music Room – big names and some of the best fresh faces will share the same space, and everyone’s invited. Previous generations had their influencer brand (Melody Maker, NME, Smash Hits, Sounds, etc.) and, over the last thirteen years, DIY has become the music discovery media platform for a new generation of artists and fans who are passionate about music. DIY has now evolved from a magazine into a multi-channel discovery platform for artists to engage with their fans, with DIY Presents – our live platform – growing as a cornerstone to the programme. Starting with our new year ‘Hello‘ gigs, we have introduced all-dayers, and DIY are working with festivals, brands and industry bodies to give artists the support they need as they develop their fan bases – and bring a whole new ‘personal’ dimension to the Festival experience.

Radio One looks to DIY for 2016 tips

Radio One looks to DIY for 2016 tips

Radio One Huw Stephens and DIY Magazine Editor have a good natter about DIY bands tipped to go big in 2016. Listen to the show here.

This continues DIY’s commitment to artists and fans to be the UK’s music discovery channel. Previous generations have had their influencer brand (Melody Maker, NME, Smash Hits, Sounds, etc.) and over the last thirteen years DIY
has become the music lifestyle brand for a new generation of artists 
and fans who are still passionate about music. A brand that is a genuine and authentic voice, and a proven source of music discovery in a world of increasing music
sanitisation through its Class of 2016 and Hello 2016 gigs

Music is a business, artist and fan community that DIY has worked hard for; to provide a platform for
brands like Dr. Martens and Jagermeister to be integrated within, to the mutual benefit of all involved.

 

DIY & Jägermeister sign up Brighton trio for first ever Curtain Call

DIY & Jägermeister sign up Brighton trio for first ever Curtain Call

Committed to joining bands on their journey to the top, DIY is teaming up with Jägermeister to kickstart Curtain Call at the start of 2016; Curtain Call takes the ‘road to success’ literally by basing itself on the iconic Curtain Road, a hub of creativity in London’s Shoreditch.

Home to the some of the world’s best independent labels – Bella Union, Secretly Canadian, Wichita and many more – Curtain Road crams together music, fashion and culture, making it the perfect location for a new band to take their next step.

Brighton trio Birdskulls will be the first of three bands invited to record, rehearse, play and take their next step on London’s Curtain Road next month. You can be one of the best new bands around, but there are hundreds of hurdles to jump when it comes to taking a next step. Recording, making videos, playing gigs – the road to success is rarely an easy route. That’s where Curtain Call comes in.

First up, Brighton trio Birdskulls are getting involved. They’ll be given a hand to record a brand new track, get styling and PR materials and play an intimate show alongside a guest headliner in the confines of The Strongroom Bar. We’ll be joining them along the way, and that’s only the first of three shows… Curtain Call will also be taking over venues along the street in February and March, with bands making use of the amazing locations Curtain Road has to offer.

Stay tuned for more info and follow all of the action on #CurtainCall2016

Rat Boy, Alessia Cara, Yak and more: DIY’s Class of 2016 revealed!

Rat Boy, Alessia Cara, Yak and more: DIY’s Class of 2016 revealed!

It’s that time of the year again. The point where everyone goes gaga for some of the best new acts around, all ready to put their stamp on the next twelve months.

Last year, DIY were tipping Years & Years, Hinds (FKA Deers), Tobias Jesso Jr and Jack Garratt for greatness as part of our Class of 2015. You can’t predict everything (like #piggate, for instance), but we’re giving it a go. This time round, we’ve put together a bright, mostly bonkers bunch of acts – all bands we’re not going to shut up about.

The Class of 2016 is led by Rat Boy, a peerless Essex troubadour who does everything on his terms. From graffiti’ed artwork to game-changing singles, he’s thrown himself into the spotlight. We get to know Jordan Cardy as he readies himself for 2016 domination.

Fourteen acts make up this year’s Class Of. There’s the party-starting fever of Formation, superstar-in-waiting Alessia Cara, future pop experimentalist The Japanese House. Yak are one of the best live bands in the country, and they’re backed by Neu Tour buddies Inheaven, The Big Moon and VANT.

Partybaby have just two tracks to their name, but the Californians have an incredible story, its starting point being unsuccessful writing sessions for Christina Aguilera. Creeper are also bringing the noise, while Brighton’s Black Honey and The Magic Gang are bringing a devilish game to the table. We get colourful with Oscar, and Nao steps out of the fog as one of 2016’s surefire stars.

Get to know 2016’s most exciting new acts in our new jam-packed issue – its out this Friday (4th December), with an increased print run to widen distribution.

Sonic Promoter Partnerships

Sonic Promoter Partnerships

Promoting live music is increasingly complex as the traditional music media landscape fragments and promoter turn towards rich content partnerships. DIY presents is a key touchpoint through the live stage, whether it be a local pub up to a major festival stage. DIY’s live presence is supported by the Magazine distribution at all the key touring music cities across the UK
Some of 2015 Promoter campaigns across the country include:
Regional co promotion local promoter – Now Wave, One Inch Badge
Regional Tour national promoter – SJM/ 13 artists, Oscar Breaking Tour
Curated promoter/DIY events – Roundhouse Rising,
Curated Label/DIY events – Wichita Label Birthday, Marina and the Diamonds Album Launch,
Festival media partnerships – Festival No6, Forgotten Fields
Festival integrated Partnerships (including stage) – Latitude, TGE, Live at Leeds, Sound City, Citadel, Field Day, Kendall Calling, Underground, Communities, Mirrors, Beacons, Liverpool Music Week
Brand Tours – Dr. Martens Stand for Something Tour

Brands adopt Native approach

Brands adopt Native approach

Many of the brands that use Sonic sites to reach our 7m tastemaker 18-34 audience are building on digital campaigns, turning to “Native” approaches of co-curated content pushed to our every growing social media audience.
As DIY’s social media reach breaks through 250,000, so brands like Cubanisto use native and social to support their House of Mask event. DIY editorial staff attended the event and published live to social media and curated pre, during and post supporting content.
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DIY hosts world exclusive Paul McCartney interview

DIY hosts world exclusive Paul McCartney interview

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DIY follows bands from their very first gig to their most recent sold-out tour – with unique access to some of the world’s biggest and best acts, we have fast become an integral part of the music discovery process for a new generation of artists and fans.

Paul McCartney asked DIY to sit in on a world exclusive interview, in which he discussed his ‘80s LP ‘Pipes of Peace’ in conversation with Manic Street Preachers’ frontman James Dean Bradfield. After teasing his followers on social media yesterday, the Paul McCartney interview with DIY has gone live online this morning.

Paul McCartney is re-issuing ‘Pipes of Peace’ as part of his archive series, along with its unofficial companion album; the comparatively fraught and violent ‘Tug of War’. Having disbanded his first post-Beatles band Wings to focus on his solo work, John Lennon was murdered half way through the album sessions for both ‘Pipes for Peace’ and ‘Tug of War’. These two records came at a pivotal time in McCartney’s life.

For James Dean Bradfield, who bought ‘Pipes of Peace’ aged 14, asking the former Beatles member about it was the dream pairing. Seated in the same London room where McCartney and Michael Jackson wrote their number one single ‘Say Say Say,’ together for the album, the two musicians discussed the lyrical vulnerability of ‘Pipes of Peace,’ and McCartney’s experience trying to forge ahead with a solo career in the aftermath of The Beatles. You can read our full Paul McCartney feature exclusively on DIYmag.com