Blog : festival

Sonic leaves its mark @sxsw

Many thanks to UK Music team @TradegovUK and the organisers of @SXSW festival for inviting us to showcase such exciting emerging artists to an international audience of music industry and fans.
These partnerships have helped us expose artists at key moments in their careers supported by the reach of our music title @diymagazine.

Each event further grows our global media footprint, Facebook following alone is now over 250,000, and we look forward to other mutually beneficial music marketing partnerships with international partners over 2017.

Sonic waves the flag for British music at SXSW 2017

Sonic waves the flag for British music at SXSW 2017

At this year’s SXSW, DIY flew the flag for British music, introducing exciting new British acts through two emerging artist showcases. The shows, which  book ended the 2017 festival, were  supported by a multi-channel campaign, which also included the release of a bespoke newspaper, detailing some of the best British acts to be appearing on the bill, and at the festival itself.

It’s All Gone Brits Up is an eight-page newspaper designed and produced by DIY, in conjunction with publisher Sonic, which covers a selection of the most exciting UK talents – many of whom have been supported by the PRS Foundation – playing stages at SXSW, most of them for the first time in front of a US audience.

It was available to pick up for free across the UK Dept International Trade stands and throughout Austin venues where UK bands were  playing, as well as at the British Music Embassy, located at the now legendary live venue Latitude 30 right in the heart of the festival, where DIY and Ticketweb  hosted the first of DIY’s two showcases.

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Sonic Promoter Partnerships

Sonic Promoter Partnerships

Promoting live music is increasingly complex as the traditional music media landscape fragments and promoter turn towards rich content partnerships. DIY presents is a key touchpoint through the live stage, whether it be a local pub up to a major festival stage. DIY’s live presence is supported by the Magazine distribution at all the key touring music cities across the UK
Some of 2015 Promoter campaigns across the country include:
Regional co promotion local promoter – Now Wave, One Inch Badge
Regional Tour national promoter – SJM/ 13 artists, Oscar Breaking Tour
Curated promoter/DIY events – Roundhouse Rising,
Curated Label/DIY events – Wichita Label Birthday, Marina and the Diamonds Album Launch,
Festival media partnerships – Festival No6, Forgotten Fields
Festival integrated Partnerships (including stage) – Latitude, TGE, Live at Leeds, Sound City, Citadel, Field Day, Kendall Calling, Underground, Communities, Mirrors, Beacons, Liverpool Music Week
Brand Tours – Dr. Martens Stand for Something Tour

DIY Festival Guide to publish for a second year in 2016

DIY Festival Guide to publish for a second year in 2016

Due to unprecedented demand, DIY will launch a second edition of their Festival Guide at The Great Escape in April 2016.

Published in the UK, DIY is the largest free magazine dedicated to music; our commitment to publishing a standalone 84 page DIY festivals magazine shows our recognition that music festivals are an ever increasing and important way for the live music industry to help artists engage with their existing (and new) fans around the world.

Launched to coincide with The Great Escape, where a copy is placed in every delegate bag, this is an ideal way for festival organisers to help fans plan their festival season by revealing key acts from their line-ups. DIY will also set the agenda for the artists that fans should be looking out for on the 2016 festival circuit and where they will be playing.

This is also a chance for both artists and fans to become familiar with where DIY is hosting stages (as part of an ongoing festival partnership programme) and where to catch the artists who will be the headliners of the future. As with everything we do, the DIY editorial team will approach this from the artist’s perspective and we’ll be asking bands to reveal their experiences from past festival seasons, reflect on this season and comment on the festivals themselves. This will be supported by a directory of recommended 2016 festivals.

A few of our many DIY Festival Guide 2015 advertisers include Bilbao BBK, Field Day, Flow, Latitude, Open’er, Roskilde and Sziget.

40,000 physical copies will be printed and it will also be published via the DIY app and online, with heavy promotion across DIY’s social channels and website to its 1.3m monthly audience; the publication is open to advertising and sponsorship – either of specific sections or the entire Festival Guide.

DIY Festival Guide 2016: Copy – 18/04/16 // Street – 29/04/16

Please email lawrence@sonicmediagroup.co.uk to reserve your space, or call us on 020 3256 3456.