Blog : media

Sonic waves the flag for British music at SXSW 2017

Sonic waves the flag for British music at SXSW 2017

At this year’s SXSW, DIY flew the flag for British music, introducing exciting new British acts through two emerging artist showcases. The shows, which  book ended the 2017 festival, were  supported by a multi-channel campaign, which also included the release of a bespoke newspaper, detailing some of the best British acts to be appearing on the bill, and at the festival itself.

It’s All Gone Brits Up is an eight-page newspaper designed and produced by DIY, in conjunction with publisher Sonic, which covers a selection of the most exciting UK talents – many of whom have been supported by the PRS Foundation – playing stages at SXSW, most of them for the first time in front of a US audience.

It was available to pick up for free across the UK Dept International Trade stands and throughout Austin venues where UK bands were  playing, as well as at the British Music Embassy, located at the now legendary live venue Latitude 30 right in the heart of the festival, where DIY and Ticketweb  hosted the first of DIY’s two showcases.

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DIY & Jägermeister sign up Brighton trio for first ever Curtain Call

DIY & Jägermeister sign up Brighton trio for first ever Curtain Call

Committed to joining bands on their journey to the top, DIY is teaming up with Jägermeister to kickstart Curtain Call at the start of 2016; Curtain Call takes the ‘road to success’ literally by basing itself on the iconic Curtain Road, a hub of creativity in London’s Shoreditch.

Home to the some of the world’s best independent labels – Bella Union, Secretly Canadian, Wichita and many more – Curtain Road crams together music, fashion and culture, making it the perfect location for a new band to take their next step.

Brighton trio Birdskulls will be the first of three bands invited to record, rehearse, play and take their next step on London’s Curtain Road next month. You can be one of the best new bands around, but there are hundreds of hurdles to jump when it comes to taking a next step. Recording, making videos, playing gigs – the road to success is rarely an easy route. That’s where Curtain Call comes in.

First up, Brighton trio Birdskulls are getting involved. They’ll be given a hand to record a brand new track, get styling and PR materials and play an intimate show alongside a guest headliner in the confines of The Strongroom Bar. We’ll be joining them along the way, and that’s only the first of three shows… Curtain Call will also be taking over venues along the street in February and March, with bands making use of the amazing locations Curtain Road has to offer.

Stay tuned for more info and follow all of the action on #CurtainCall2016

Appnexus integrates with Sonic Private Marketplace

Appnexus integrates with Sonic Private Marketplace

Sonic Private Marketplace expands its preferential programmatic access to a 5 million lifestyle audience with the integration of Appnexus and nine new Trading Desks taking the total to 23.

Sonic is a music and lifestyle marketing and media group which reaches over 5m 16-34 year olds through its range of owned and network partner sites. Alongside bespoke display campaigns Sonic have opened up premium access to its audience via this Private Marketplace, using the Adtech marketplace SSP on the following deal
parameters:

Deal Type

• Open – bid response from the buyer is still eligible to participate in the general auction if no deal ID is returned.
• Private – bid response from the buyer is not eligible to participate in the general auction if no deal is returned.

Trading Desks we are integrated with include: Adform, Advertising.com, Appnexus, Audience Science, Bid Theatre, Brandscreen, Casale Media, Chango, Conversant, Convert Media, Delta Projects, Doubleclick Bid Manager, Ignition One, IPONWeb, Liquid M, MdotM, Mediamath, Quantcast, Radium One, Rocketfuel, Sitescout, The Trade Desk,Turn.

Campaigns are being accepted on a fixed price Deal ID basis as well as opening up discussions for longer term volume contracts.

Sonic Promoter Partnerships

Sonic Promoter Partnerships

Promoting live music is increasingly complex as the traditional music media landscape fragments and promoter turn towards rich content partnerships. DIY presents is a key touchpoint through the live stage, whether it be a local pub up to a major festival stage. DIY’s live presence is supported by the Magazine distribution at all the key touring music cities across the UK
Some of 2015 Promoter campaigns across the country include:
Regional co promotion local promoter – Now Wave, One Inch Badge
Regional Tour national promoter – SJM/ 13 artists, Oscar Breaking Tour
Curated promoter/DIY events – Roundhouse Rising,
Curated Label/DIY events – Wichita Label Birthday, Marina and the Diamonds Album Launch,
Festival media partnerships – Festival No6, Forgotten Fields
Festival integrated Partnerships (including stage) – Latitude, TGE, Live at Leeds, Sound City, Citadel, Field Day, Kendall Calling, Underground, Communities, Mirrors, Beacons, Liverpool Music Week
Brand Tours – Dr. Martens Stand for Something Tour

The UK’s largest dedicated music network

The UK’s largest dedicated music network

In 2015 Sonic added 6 new sites to confirm its position as the leading music lifestyle network of independent music sites in the UK taking our online reach to 7m and social media to over 2 million music fans. Sonic now provides rich media creative services to maximise the use of existing assets with video billboard, double MPU fold outs, Full screen video digital often as part of the media buy.

Brands adopt Native approach

Brands adopt Native approach

Many of the brands that use Sonic sites to reach our 7m tastemaker 18-34 audience are building on digital campaigns, turning to “Native” approaches of co-curated content pushed to our every growing social media audience.
As DIY’s social media reach breaks through 250,000, so brands like Cubanisto use native and social to support their House of Mask event. DIY editorial staff attended the event and published live to social media and curated pre, during and post supporting content.
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DIY Festival Guide to publish for a second year in 2016

DIY Festival Guide to publish for a second year in 2016

Due to unprecedented demand, DIY will launch a second edition of their Festival Guide at The Great Escape in April 2016.

Published in the UK, DIY is the largest free magazine dedicated to music; our commitment to publishing a standalone 84 page DIY festivals magazine shows our recognition that music festivals are an ever increasing and important way for the live music industry to help artists engage with their existing (and new) fans around the world.

Launched to coincide with The Great Escape, where a copy is placed in every delegate bag, this is an ideal way for festival organisers to help fans plan their festival season by revealing key acts from their line-ups. DIY will also set the agenda for the artists that fans should be looking out for on the 2016 festival circuit and where they will be playing.

This is also a chance for both artists and fans to become familiar with where DIY is hosting stages (as part of an ongoing festival partnership programme) and where to catch the artists who will be the headliners of the future. As with everything we do, the DIY editorial team will approach this from the artist’s perspective and we’ll be asking bands to reveal their experiences from past festival seasons, reflect on this season and comment on the festivals themselves. This will be supported by a directory of recommended 2016 festivals.

A few of our many DIY Festival Guide 2015 advertisers include Bilbao BBK, Field Day, Flow, Latitude, Open’er, Roskilde and Sziget.

40,000 physical copies will be printed and it will also be published via the DIY app and online, with heavy promotion across DIY’s social channels and website to its 1.3m monthly audience; the publication is open to advertising and sponsorship – either of specific sections or the entire Festival Guide.

DIY Festival Guide 2016: Copy – 18/04/16 // Street – 29/04/16

Please email lawrence@sonicmediagroup.co.uk to reserve your space, or call us on 020 3256 3456.

Do you know who the hottest acts are for 2016? All tastemaker brands should be in the know

Do you know who the hottest acts are for 2016? All tastemaker brands should be in the know

On December 4th, DIY will unveil their ‘Class Of 2016’ in a special Dec/Jan print edition and online. Every year, the DIY ‘Class Of’ is a renowned agenda-setter; pointing the way towards the stars of the next twelve months, it is a guide to the artists you’ll be seeing consistently in DIY (and beyond) as their careers progress.

Previous DIY ‘Class Of’ Artists include:

Years & Years (2015) / Jack Garratt (2015) / Hinds (2015) / Gengahr (2015) / George Ezra (2014) / Royal Blood (2014) / Wolf Alice (2014) / Sam Smith (2014) / Chvrches (2013) / Bastille (2013)

DIY is an integral part of the music discovery process for a new generation of artists and fans; for over thirteen years we have discovered and kickstarted the careers of countless new acts, and helped artists at every level connect with their socially engaged fanbases through vibrant platforms and an infectious energy.

DIY’s social media following has broken through 250,000 (105k on Twitter / 135k on Facebook / 19k on Instagram) and grows daily. Our followers latch on to a clear voice both genuine and independent, focused on putting the artist/fan relationship at the forefront of everything. In turn, artists have invited DIY into their lives as friends, with exclusive backstage chats and behind-the-scenes access readers can’t get anywhere else.

DIY is the ideal environment to be associated with new artists and be part of the music discovery process, and is now the UK’s largest cross-platform dedicated free music magazine.

Brands, artists, labels, managers, promoters and a whole generation of excited music fans are dedicated to DIY. It is the go-to destination for a generation of fans, musicians and industry professionals who are excited about the future of music.

DIY hosts world exclusive Paul McCartney interview

DIY hosts world exclusive Paul McCartney interview

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DIY follows bands from their very first gig to their most recent sold-out tour – with unique access to some of the world’s biggest and best acts, we have fast become an integral part of the music discovery process for a new generation of artists and fans.

Paul McCartney asked DIY to sit in on a world exclusive interview, in which he discussed his ‘80s LP ‘Pipes of Peace’ in conversation with Manic Street Preachers’ frontman James Dean Bradfield. After teasing his followers on social media yesterday, the Paul McCartney interview with DIY has gone live online this morning.

Paul McCartney is re-issuing ‘Pipes of Peace’ as part of his archive series, along with its unofficial companion album; the comparatively fraught and violent ‘Tug of War’. Having disbanded his first post-Beatles band Wings to focus on his solo work, John Lennon was murdered half way through the album sessions for both ‘Pipes for Peace’ and ‘Tug of War’. These two records came at a pivotal time in McCartney’s life.

For James Dean Bradfield, who bought ‘Pipes of Peace’ aged 14, asking the former Beatles member about it was the dream pairing. Seated in the same London room where McCartney and Michael Jackson wrote their number one single ‘Say Say Say,’ together for the album, the two musicians discussed the lyrical vulnerability of ‘Pipes of Peace,’ and McCartney’s experience trying to forge ahead with a solo career in the aftermath of The Beatles. You can read our full Paul McCartney feature exclusively on DIYmag.com