Blog : publishing

Sonic waves the flag for British music at SXSW 2017

Sonic waves the flag for British music at SXSW 2017

At this year’s SXSW, DIY flew the flag for British music, introducing exciting new British acts through two emerging artist showcases. The shows, which  book ended the 2017 festival, were  supported by a multi-channel campaign, which also included the release of a bespoke newspaper, detailing some of the best British acts to be appearing on the bill, and at the festival itself.

It’s All Gone Brits Up is an eight-page newspaper designed and produced by DIY, in conjunction with publisher Sonic, which covers a selection of the most exciting UK talents – many of whom have been supported by the PRS Foundation – playing stages at SXSW, most of them for the first time in front of a US audience.

It was available to pick up for free across the UK Dept International Trade stands and throughout Austin venues where UK bands were  playing, as well as at the British Music Embassy, located at the now legendary live venue Latitude 30 right in the heart of the festival, where DIY and Ticketweb  hosted the first of DIY’s two showcases.

DIY TW

The UK’s largest dedicated music network

The UK’s largest dedicated music network

In 2015 Sonic added 6 new sites to confirm its position as the leading music lifestyle network of independent music sites in the UK taking our online reach to 7m and social media to over 2 million music fans. Sonic now provides rich media creative services to maximise the use of existing assets with video billboard, double MPU fold outs, Full screen video digital often as part of the media buy.

DIY Festival Guide to publish for a second year in 2016

DIY Festival Guide to publish for a second year in 2016

Due to unprecedented demand, DIY will launch a second edition of their Festival Guide at The Great Escape in April 2016.

Published in the UK, DIY is the largest free magazine dedicated to music; our commitment to publishing a standalone 84 page DIY festivals magazine shows our recognition that music festivals are an ever increasing and important way for the live music industry to help artists engage with their existing (and new) fans around the world.

Launched to coincide with The Great Escape, where a copy is placed in every delegate bag, this is an ideal way for festival organisers to help fans plan their festival season by revealing key acts from their line-ups. DIY will also set the agenda for the artists that fans should be looking out for on the 2016 festival circuit and where they will be playing.

This is also a chance for both artists and fans to become familiar with where DIY is hosting stages (as part of an ongoing festival partnership programme) and where to catch the artists who will be the headliners of the future. As with everything we do, the DIY editorial team will approach this from the artist’s perspective and we’ll be asking bands to reveal their experiences from past festival seasons, reflect on this season and comment on the festivals themselves. This will be supported by a directory of recommended 2016 festivals.

A few of our many DIY Festival Guide 2015 advertisers include Bilbao BBK, Field Day, Flow, Latitude, Open’er, Roskilde and Sziget.

40,000 physical copies will be printed and it will also be published via the DIY app and online, with heavy promotion across DIY’s social channels and website to its 1.3m monthly audience; the publication is open to advertising and sponsorship – either of specific sections or the entire Festival Guide.

DIY Festival Guide 2016: Copy – 18/04/16 // Street – 29/04/16

Please email lawrence@sonicmediagroup.co.uk to reserve your space, or call us on 020 3256 3456.

Do you know who the hottest acts are for 2016? All tastemaker brands should be in the know

Do you know who the hottest acts are for 2016? All tastemaker brands should be in the know

On December 4th, DIY will unveil their ‘Class Of 2016’ in a special Dec/Jan print edition and online. Every year, the DIY ‘Class Of’ is a renowned agenda-setter; pointing the way towards the stars of the next twelve months, it is a guide to the artists you’ll be seeing consistently in DIY (and beyond) as their careers progress.

Previous DIY ‘Class Of’ Artists include:

Years & Years (2015) / Jack Garratt (2015) / Hinds (2015) / Gengahr (2015) / George Ezra (2014) / Royal Blood (2014) / Wolf Alice (2014) / Sam Smith (2014) / Chvrches (2013) / Bastille (2013)

DIY is an integral part of the music discovery process for a new generation of artists and fans; for over thirteen years we have discovered and kickstarted the careers of countless new acts, and helped artists at every level connect with their socially engaged fanbases through vibrant platforms and an infectious energy.

DIY’s social media following has broken through 250,000 (105k on Twitter / 135k on Facebook / 19k on Instagram) and grows daily. Our followers latch on to a clear voice both genuine and independent, focused on putting the artist/fan relationship at the forefront of everything. In turn, artists have invited DIY into their lives as friends, with exclusive backstage chats and behind-the-scenes access readers can’t get anywhere else.

DIY is the ideal environment to be associated with new artists and be part of the music discovery process, and is now the UK’s largest cross-platform dedicated free music magazine.

Brands, artists, labels, managers, promoters and a whole generation of excited music fans are dedicated to DIY. It is the go-to destination for a generation of fans, musicians and industry professionals who are excited about the future of music.